I hate it when things change for no good reason. You know... a certain common term has become offensive or there is some other "politically correct" reason for changing the name of something. The thing itself hasn't changed but the name must change...?
This IS NOT one of those times. I was already getting the above mentioned attitude in full gear when I heard AAFP was changing the logo. I was pretty happy with who we are and what we look like. But the truth is, the Future of Family Medicine project pretty clearly outlines that America doesn't understand who we are really, or what we do. I like the new logo and I'm on board. I like the message. Check it out at this link. And there is a good promo video too, you'll find the link on the promo page.
What do you think?
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